Eric T. Anderson is the Hartmarx Professor and former Chair of the Marketing Department at Northwestern University, Kellogg School of Management and Director of the Center for Global Marketing Practice.  He holds a Ph.D. in Management Science from MIT Sloan School of Management and previously held appointments at the University of Chicago Booth School of Business and the W.E. Simon Graduate School of Business at the University of Rochester. 

Professor Anderson's research interests include analytics, retailing, pricing strategy, innovation, new products and channel management. His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory. His articles have appeared in scholarly journals such as Journal of Marketing Research, Marketing Science, Management Science, Journal of Economic Theory, and Quarterly Journal of Economics. He has also published three articles in Harvard Business Review and an article in Sloan Management Review. His 2004 paper on the long-run impact of pricing and promotions was recently recognized for its enduring impact on the field of marketing. His 2014 paper on deceptive product reviews won the Paul E. Green award for the best paper in Journal of Marketing Research.

Professor Anderson is currently marketing department editor of Management Science.

At Kellogg, Professor Anderson teaches Retail Analytics in both the MBA program and Marketing Analytics in the Executive MBA program.

Professor Anderson has served on the Board of Directors of Canadian Tire since October 2016.

 

 

Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University and Chair of the Marketing Department. He also founded and directs the Program on Data Analytics at Kellogg, the school's Big Data and Analytics initiative. With Professor Eric Anderson, he leads the highly successful executive education program, “Leading with Advanced Analytics and Artificial Intelligence.”

Prior to his appointment at Kellogg he was an Associate Professor of Marketing and chair of the marketing group at the Haas School of Business, University of California at Berkeley. Before his Ph.D., he briefly worked in consulting at McKinsey and Company's German office.

Professor Zettelmeyer specializes in evaluating the effects of advanced analytics and AI on firms. More generally, his work addresses how the information consumers have about firms and the information firms have about consumers affect firm behavior. Professor Zettelmeyer has extensively studied the auto industry and online advertising industry as a laboratory to understand the effects of customer information, investigating the effect of the Internet, and how to measure marketing effectiveness.

With Professor Eric Anderson, he has advised numerous Fortune 500 companies on how to build organizational muscle in analytics and AI, including designing an organizational structure to scale analytics and AI, hiring the right portfolio of people, designing a data and systems strategy, and fostering a culture of evidence-based decision making.

Professor Zettelmeyer teaches the MBA elective "Customer Analytics," a key analytics course at the Kellogg School of Management. Professor Zettelmeyer has received numerous teaching awards and been voted "Outstanding Professor of the Year" by Kellogg MBA students. He is a Research Associate of the National Bureau of Economic Research (NBER).

Professor Zettelmeyer received a Vordiplom in business engineering from the University of Karlsruhe (Germany), a M.Sc. in economics from the University of Warwick (UK) and a Ph.D. in marketing from the Massachusetts Institute of Technology.